Privacy Policy
Privacy Policy
1. Introduction & Data Controller
At Milly’s Fashion, protecting your privacy is a priority. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website or purchase our products.
Personal information refers to any data that can directly or indirectly identify an individual.
For the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), the data controller is:
Milly’s Fashion
Email: info@millyfashion.com
We use industry-standard SSL/TLS encryption to secure data transmitted through our website. A secure connection can be identified by the “https://” prefix and the padlock symbol displayed in your browser.
Milly’s Fashion does not use automated decision-making or profiling processes that produce legal or similarly significant effects on individuals.
2. Information Collected When You Visit Our Website
When you access our website, certain technical information may be collected automatically through server logs. This information may include:
- Pages viewed
- Date and time of access
- Data volume transferred
- Referring website or source
- Browser type and version
- Device operating system
- IP address (where applicable, anonymized)
This information is processed to maintain website security, functionality, and performance based on our legitimate business interests under Article 6(1)(f) GDPR.
3. Cookies
Our website uses cookies and similar technologies to improve user experience and ensure the proper operation of our services.
Cookies are small files stored on your device that allow websites to remember preferences and enhance functionality.
The information collected through cookies may include:
- Browser settings
- Device information
- Approximate location data
- IP address
Cookies may be used for:
- Essential website functionality
- Shopping cart management
- Performance optimization
- Analytics and marketing activities
You may modify or disable cookies through your browser settings at any time. Please note that certain website features may not function correctly if cookies are disabled.
Where legally required, we will obtain your consent before placing non-essential cookies on your device.
4. Communication With Us
If you contact Milly’s Fashion via email, contact form, or other communication channels, we may collect the information you voluntarily provide.
We process this information to:
- Respond to inquiries
- Provide customer support
- Fulfill contractual obligations where applicable
The legal basis for processing includes:
- Legitimate interests (Article 6(1)(f) GDPR)
- Contractual necessity (Article 6(1)(b) GDPR)
Your information will be retained only for as long as necessary to address your request or comply with legal obligations.
5. Customer Accounts & Purchases
When creating an account or placing an order, we may collect information such as:
- Full name
- Billing and shipping address
- Email address
- Payment information
- Order details
This information is required to process transactions, deliver products, and provide customer service.
You may request the deletion of your customer account at any time by contacting us at info@millyfashion.com.
Personal information will only be retained for the duration necessary to fulfill contractual and legal requirements.
6. Email Marketing
6.1 Newsletter Subscription
If you choose to subscribe to our newsletter, you may receive updates regarding new arrivals, promotions, and exclusive offers.
We use a double opt-in verification process to confirm newsletter subscriptions.
You may unsubscribe at any time by:
- Clicking the unsubscribe link included in our emails, or
- Contacting us at info@millyfashion.com
6.2 Marketing Communications for Existing Customers
If you have previously purchased products from Milly’s Fashion, we may send information about similar products and promotions where permitted by applicable law.
This processing is based on our legitimate interest under Article 6(1)(f) GDPR.
You may opt out of marketing communications at any time.
7. Payment Processing & Delivery Services
To complete and fulfill your order, certain personal information may be shared with trusted third-party service providers, including:
- Shipping and logistics partners
- Payment service providers
Payment Providers
We may utilize secure payment platforms such as:
- PayPal
- Klarna
- SOFORT
- Other approved payment providers
These providers process payment-related information according to their own privacy policies and security standards.
8. Product Reviews
With your consent, Milly’s Fashion may send a follow-up email requesting feedback regarding your purchase.
Participation is entirely voluntary, and consent may be withdrawn at any time.
9. Social Media Links
Our website may contain links to external social media platforms, including:
These links are implemented in a privacy-conscious manner. Personal information is not transmitted to these platforms unless you choose to interact with them directly.
10. Analytics & Advertising Technologies
To improve our website and marketing efforts, we may use services such as:
- Google Analytics
- Google Ads
- Meta (Facebook) Pixel
These technologies help us:
- Understand website usage
- Measure marketing performance
- Improve customer experience
- Display relevant advertisements
Where possible, collected information is anonymized or pseudonymized.
You may manage tracking preferences through your browser settings or available opt-out tools.
11. Data Retention
Milly’s Fashion retains personal information only for as long as necessary to:
- Fulfill contractual obligations
- Meet legal and regulatory requirements
- Support legitimate business operations
Once retention periods expire, personal information will be securely deleted or anonymized.
12. Your Privacy Rights
Under applicable data protection laws, you may have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your data
- Restrict processing activities
- Object to certain types of processing
- Request data portability
- Withdraw consent at any time
- Lodge a complaint with a competent supervisory authority
13. Right to Object
You have the right to object to the processing of your personal information at any time, particularly where your information is used for direct marketing purposes.
Upon receiving a valid objection, we will cease processing unless compelling legal grounds require otherwise.
14. Contact Information
If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us:
Milly’s Fashion
📧 info@millyfashion.com